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Startups Update: 10 Biggest IT Startups of Pakistan




In recent years, Pakistan has experienced a remarkable transformation in its information technology (IT) sector, positioning itself as a global contender. With a dynamic and rapidly evolving startup ecosystem, the country has become a hub of innovation, attracting investors and entrepreneurs from all around the world. Pakistani startups have been at the forefront of technological advancements, disrupting traditional industries and solving unique challenges. Their innovative solutions and digital services have not only addressed local needs but also gained recognition globally. In this comprehensive article, we will explore the 10 biggest IT startups in Pakistan, highlighting their success stories, their impact on the economy, and their role in shaping the country’s thriving IT landscape.

1. Careem

photo of green bicycles parked

Careem, founded in 2012, began as a ride-hailing service and quickly became one of Pakistan’s largest startups. It offered a much-needed solution for affordable and convenient transportation through a user-friendly mobile app. Careem’s success was so immense that it caught the attention of global ride-hailing giant Uber, which acquired the company in 2019. This acquisition marked a significant milestone for Pakistan’s startup ecosystem, placing Careem in the coveted tech unicorn club.

2. Daraz

Daraz, founded in 2012, is Pakistan’s largest e-commerce platform. It provides a vast range of products, including electronics, clothing, home appliances, and much more. By streamlining the online shopping experience and offering reliable customer service, Daraz has gained the trust of millions of Pakistanis. Furthermore, its secure payment methods have alleviated concerns about online transactions, contributing to the growth of e-commerce in the country.

3., founded in 2006, has transformed the real estate industry in Pakistan. It serves as the leading property portal, connecting buyers, sellers, and renters on a single platform. revolutionized property search and made it easily accessible to anyone with an internet connection. With its vast database of property listings, interactive maps, and a user-friendly interface, has become the go-to source for property-related matters in Pakistan.

4., launched in 2007, holds the distinction of being Pakistan’s first online job portal. It has played a pivotal role in bridging the gap between job seekers and employers, connecting talent with opportunities across diverse industries. By providing a simplified and efficient job search platform, has empowered thousands of individuals in their quest for meaningful employment. Today, it stands as a testament to the potential of tech-powered job marketplaces in emerging economies.

5. KeepTruckin

KeepTruckin, founded in 2013, has emerged as a leader in fleet management and electronic logging devices (ELDs) for the transportation industry. Its comprehensive platform offers solutions for managing and tracking trucking fleets, ensuring compliance with transportation regulations. KeepTruckin’s innovative technology has not only transformed how fleets operate but has also improved safety standards. Its rapid growth as a Pakistani IT startup has earned it a reputation as one of the fastest-growing companies in the industry.

6. Systems Limited

Systems Limited, established in 1977, is one of the oldest and largest IT consulting and business process outsourcing companies in Pakistan. With decades of experience, Systems Limited has played a significant role in the development and growth of the country’s IT industry. The company provides a wide range of services, including software development, technology infrastructure management, and business automation solutions. Its global presence and successful execution of complex projects have solidified its position as a leading IT services provider.

7. Patari

Patari, launched in 2015, is Pakistan’s premier music streaming platform. It offers a vast collection of local and international music, promoting emerging artists and connecting them with a wider audience. The platform has not only enabled music enthusiasts to discover new talent but has also contributed to the growth of the music industry in Pakistan. Patari’s dedication to supporting local artists and its user-friendly interface have made it a favorite among music lovers in the country.

8., established in 2016, has revolutionized the way Pakistanis plan their travel. As the largest online travel portal in the country, it offers a comprehensive solution for booking flights, hotels, and holiday packages. has made travel arrangements more accessible and affordable for individuals and families by providing a user-friendly platform with competitive prices. It has become the go-to platform for millions of Pakistanis looking to embark on their dream vacations or business trips.

9. Maro Tandoors

Maro Tandoors, founded in 2010, represents the success of a Pakistani IT startup in the manufacturing sector. The company specializes in the manufacturing of traditional clay ovens used for baking bread, known as tandoors. Maro Tandoors’ high-quality products and innovative designs have garnered attention not only within Pakistan but also in international markets. Its success story is an inspiration for aspiring entrepreneurs looking to make their mark in the manufacturing industry.

10. AirLift

AirLift, established in 2019, has introduced a modern approach to public transportation in Pakistan. It offers affordable and comfortable bus services in major cities, aiming to revolutionize the way people commute on a daily basis. With a user-friendly mobile app, AirLift has made it convenient for passengers to book buses, track their locations, and plan their journeys seamlessly. The startup’s commitment to improving the public transportation experience has gained it a loyal customer base.


These 10 remarkable IT startups have not only revolutionized their respective industries but have also played a pivotal role in driving the growth of Pakistan’s startup ecosystem. Through their innovative solutions and disruptive technologies, these startups have not only transformed business models but have also created numerous job opportunities, fostering economic development. With their relentless commitment to excellence and the ability to adapt to the changing market dynamics, these startups have demonstrated the immense potential of Pakistan’s IT sector. By nurturing and supporting the entrepreneurial spirit, Pakistan can position itself as a global hub for technological innovation and pave the way for a prosperous and thriving startup culture.


Unveiling the Digital Evolution: Web2 vs. Web3 – Understanding the Shift Towards Decentralization and Blockchain




The transition from Web2 to Web3 marks a significant paradigm shift in the ever-evolving Internet landscape. Web2, characterized by centralized platforms like Facebook and Google, is giving way to Web3, a new era embracing decentralization and blockchain technology. This article delves into the differences between Web2 and Web3, exploring the implications of this digital evolution on our online experiences and interactions.

Understanding Web2:

Web2, the current internet era, is dominated by centralized platforms that control and shape our online activities. Companies like Facebook, Google, and Amazon have established themselves as giants, offering services that rely on centralized servers and databases to function. Users interact with these platforms through interfaces designed and controlled by the companies, giving rise to concerns over data privacy, censorship, and control.

The Rise of Web3:

Web3 represents a departure from the centralized model of Web2, embracing decentralization and blockchain technology. In Web3, users have greater control over their data and digital identities, thanks to decentralized networks that operate without a central authority. Blockchain, the underlying technology powering Web3, enables secure and transparent transactions, smart contracts, and decentralized applications (dApps).

Key Differences Between Web2 and Web3:

Centralization vs. Decentralization:

One of the fundamental distinctions between Web2 and Web3 is the approach to centralization. Web2 relies on centralized servers and platforms controlled by a single entity, while Web3 operates on decentralized networks where power is distributed among participants. This shift towards decentralization in Web3 promotes transparency, security, and user empowerment.

Data Ownership and Privacy:

In Web2, users often surrender their data to centralized platforms, which can lead to privacy concerns and data breaches. Web3, on the other hand, prioritizes data ownership and privacy by leveraging blockchain technology to give users control over their personal information. This shift empowers individuals to manage and monetize their data securely.

Trust and Security:

Centralized platforms in Web2 require users to trust the platform provider with their data and transactions. In Web3, trust is established through decentralized consensus mechanisms, such as blockchain’s immutability and transparency. This enhanced security model in Web3 reduces the risk of fraud, censorship, and manipulation, fostering a more trustworthy digital environment.

Implications of Web3 Adoption:

Decentralized Finance (DeFi):

Web3 has paved the way for decentralized finance (DeFi) applications that offer financial services without intermediaries. DeFi platforms leverage blockchain technology to enable peer-to-peer transactions, lending, borrowing, and trading, revolutionizing the traditional financial sector.

NFTs and Digital Ownership:

Non-fungible tokens (NFTs) have gained popularity in the Web3 space, allowing users to tokenize and trade unique digital assets. From digital art to virtual real estate, NFTs enable creators to establish ownership rights and monetize their creations securely and transparently.

Decentralized Social Networks:

Web3 is fostering the development of decentralized social networks that prioritize user privacy, content ownership, and censorship resistance. These platforms aim to empower users by giving them control over their data and interactions, challenging the centralized model of social media in Web 2.


The transition from Web2 to Web3 represents a transformative shift in the digital landscape, emphasizing decentralization, blockchain technology, and user empowerment. As we embrace the principles of Web3, we are moving towards a more transparent, secure, and inclusive Internet ecosystem that prioritizes data ownership, privacy, and trust. By understanding the differences between Web2 and Web3, we can navigate this digital evolution with awareness and adaptability, shaping the future of the Internet for generations to come.

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10 Tips to Launch Franchise Business Successfully



Franchising has become a popular avenue for aspiring entrepreneurs to enter the business world with a proven concept and support system. However, launching a franchise business successfully requires careful planning, strategic execution, and a strong understanding of the franchising landscape. In this article, we’ll explore ten essential tips to help you launch your franchise business on the path to success.

1. Introduction to Franchise Business

Before delving into the tips, it’s crucial to understand the concept of franchising. A franchise is a business model in which an entrepreneur (franchisee) purchases the rights to operate a business under an established company’s brand, systems, and support (franchisor). Franchising offers a balance between independence and guidance, allowing franchisees to leverage the success of a proven business model while receiving ongoing support from the franchisor.

2. Understanding Franchising

What is a franchise?

A franchise is a contractual agreement between the franchisor (the owner of the business concept) and the franchisee (the individual or entity purchasing the rights to operate the business). The franchisee pays an initial fee and ongoing royalties in exchange for the right to use the franchisor’s brand, trademarks, and operating systems.

How does franchising work?

Franchising works by replicating a successful business model across multiple locations through independent entrepreneurs. The franchisor provides the franchisee with training, support, marketing materials, and ongoing guidance to ensure consistency and brand integrity.

3. Research and Analysis

Before diving into franchising, it’s essential to conduct thorough research and analysis. This includes market research to identify potential locations, target demographics, and competitive landscape. Understanding the market demand and consumer preferences will help you choose the right franchise opportunity that aligns with your goals and interests.

4. Choosing the Right Franchise

Assessing personal interests and skills

When selecting a franchise, consider your passions, skills, and experience. Choose a business that resonates with your interests and expertise to increase your chances of long-term success and satisfaction.

Evaluating franchise opportunities

Evaluate franchise opportunities based on various factors such as brand reputation, track record, financial stability, and franchisee support. Look for franchises with a proven concept, strong brand presence, and comprehensive training and support programs.

5. Legal Considerations

Franchise agreements

Review the franchise disclosure document (FDD) and franchise agreement carefully to understand your rights, obligations, and financial commitments. Seek legal counsel to ensure you fully comprehend the terms and conditions outlined in the agreement.

Legal obligations and requirements

Comply with all legal requirements and regulations governing franchising in your jurisdiction. This includes obtaining necessary licenses and permits, adhering to labour laws, and maintaining transparency in your business operations.

6. Financial Planning

Initial investment

Determine the initial investment required to launch your franchise, including franchise fees, equipment, inventory, and marketing expenses. Develop a comprehensive business plan and budget to forecast your financial projections and ensure you have adequate funding to sustain your business until it becomes profitable.

Ongoing costs and expenses

Consider ongoing costs such as royalties, advertising fees, rent, utilities, and employee wages when calculating your expenses. Monitor your financial performance closely and make adjustments as needed to stay within budget and maximize profitability.

7. Marketing and Branding

Developing a marketing strategy

Create a marketing strategy to promote your franchise and attract customers. Utilize a mix of online and offline marketing tactics, including social media, email campaigns, local advertising, and community outreach, to build brand awareness and drive sales.

Building brand awareness

Leverage the franchisor’s brand recognition and marketing resources to establish your presence in the market. Maintain consistency in branding, messaging, and customer experience across all touchpoints to enhance brand loyalty and credibility.

8. Training and Support

Franchisor support programs

Take advantage of the training and support programs offered by the franchisor to learn the ins and outs of running the business successfully. Attend training sessions, workshops, and conferences to enhance your skills and knowledge in areas such as operations, marketing, and customer service.

Training for franchisees

Invest in training for yourself and your staff to ensure everyone is equipped with the skills and expertise required to deliver exceptional products and services. Continuous learning and development are essential for staying competitive and adapting to changing market trends.

9. Launching Your Franchise

Preparing for the grand opening

Plan a grand opening event to generate excitement and attract customers to your new franchise location. Offer special promotions, discounts, and giveaways to encourage attendance and create a memorable experience for your guests.

Implementing marketing campaigns

Execute targeted marketing campaigns leading up to the grand opening to generate buzz and drive foot traffic. Utilize social media, local advertising, and public relations tactics to reach your target audience and maximize attendance at your event.

10. Maintaining Success

Monitoring performance

Track key performance indicators (KPIs) such as sales, customer satisfaction, and employee productivity to gauge the success of your franchise. Identify areas for improvement and implement strategies to address any challenges or issues that arise.

Adapting to market changes

Stay informed about industry trends, consumer preferences, and competitive developments to adapt your business strategies accordingly. Be flexible and open to change, continuously seeking opportunities for growth and innovation to stay ahead of the curve.


Launching a franchise business can be a rewarding and lucrative venture when done right. By following these ten tips and investing time, effort, and resources into planning, preparation, and execution, you can increase your chances of success and achieve your entrepreneurial goals.

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Unveiling Financial Secrets: The Power of Monitoring Your Tax Code for Maximum Wealth Growth




In the realm of personal finance, one often overlooked yet crucial aspect is ensuring that your tax affairs are in order. Finance expert Laura Pomfret emphasizes the significance of regularly checking your tax code to avoid potential financial discrepancies. In this article, we delve into why it is essential to stay informed about your tax code, the implications of being on the wrong code, and practical tips to maximize your earnings before the tax year-end deadline on 5th April.

Why Checking Your Tax Code Matters

Understanding the Basics:
Your tax code is a unique combination of numbers and letters used by employers and pension providers to calculate how much income tax should be deducted from your pay or pension. It determines your personal allowance and any additional factors that affect your tax liability.

Detecting Errors and Overpayments:
Errors in your tax code can lead to overpayments or underpayments of tax. Being on the wrong tax code can result in you paying more tax than necessary, leading to financial losses. Regularly reviewing your tax code can help identify any discrepancies and rectify them promptly.

The Impact of an Incorrect Tax Code

Financial Losses:
Being on an incorrect tax code can result in overpaying or underpaying taxes, impacting your disposable income. Overpaying taxes means you are losing money that could have been utilized elsewhere, while underpaying can lead to unexpected bills and penalties.

Legal Implications:
Failure to rectify errors in your tax code can have legal consequences. HM Revenue & Customs (HMRC) may impose fines or interest charges for underpayment of taxes due to incorrect coding. Staying proactive in monitoring your tax affairs can prevent such issues.

Maximizing Your Earnings Before the Deadline

Best Time to Contact HMRC:
Laura Pomfret suggests calling HMRC early in the morning or late in the afternoon for quicker assistance with any tax code-related queries. Avoid peak times when call volumes are high to receive more efficient support.

Utilizing Tax-Efficient Strategies:
Before the end of the tax year on 5th April, consider utilizing tax-efficient strategies such as maximizing contributions to pensions or ISAs, claiming eligible expenses, and reviewing investment portfolios for potential gains.


In conclusion, checking your tax code is a fundamental aspect of managing your finances effectively. By staying vigilant and proactive in monitoring your tax affairs, you can avoid financial losses, and legal implications, and maximize your earnings within the current tax year. Take control of your financial well-being by regularly reviewing your tax code and seeking guidance from experts like Laura Pomfret to ensure you are making the most out of your money.

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