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i2c vows to hire 500 people in Pakistan as part of its  exponential Growth Statistics 



i2c has recently hired Jon-Paul Ales-Barnicoat to lead its human resources development as the organization plans to massively scale and hire 500 resources in the next 12 months majorly from Pakistan making the total organizational headcount to over 2500.

Jon Paul is an industry veteran with experience of working at Silicon Valley tech companies including Fandom, Pixar, GE. Joining i2c is a new experience because the company is majorly driven by the workforce in Pakistan and most of the human capital too is based here. With the ongoing conversation about the future of remote work, we felt it would be interesting to understand Jon Paul, the new Chief Human Resource Officer’s perspective and how he visualizes that for i2c, given the organization has been working remotely before the rise of the term ‘future of work’ and ‘remote working’.

So, we sat with Jon Paul during his recent visit to Pakistan to discuss the tech ecosystem, i2c, and how the organization plans on scaling effectively right from the heart of Pakistan, Lahore.

Founded in 2001, and headquartered in Silicon Valley, i2c’s next-generation technology supports millions of users in more than 200 countries and territories. It is a common name in the tech circles of Pakistan. Specially fresh graduates in Computer Sciences, Software Engineering and other IT related fields are aware of the organization because of its large scale hiring drives in the north and center of Pakistan. 

Jon tells me how he is excited to be visiting Pakistan for the first time and working from i2c’s Lahore office. I ask about how his experience has been so far. Jon tells me, “Pakistani people in particular have been very welcoming and sincere in their intention. The value system is very precious. The sense of community, and the family values are permeated into professional relationships as well. And there’s a tremendous amount of loyalty and respect for one another.” I was curious how i2c is unlocking that value system in the workplace. 

Jon-Paul Barnicot

Jon says ,

“You see i2c is built on the shoulders of Pakistani employees. We understand their contributions and provide benefits which are very nurturing for our employees. 

We give our employees cars. We have a daycare center. We feed our employees twice a day. Our medical benefits are amazing. And we have education benefits for our employees’ children. And now we have created a real cash plan where our employees are going to get a share in the success of the company. We contribute to the retirement fund as well. Very few companies of our size do that.”

i2c has been quietly setting its foot in different regions of the world. Right now the Pakistani offices have almost 1000 employees in total whereas outside the country, there are over 600 employees based in US, Canada, Europe, Latin America. The organization will be expanding across all regions with specific plans to hire over 500 employees in Pakistan in the next 12 months. I was curious if there is a process for rotational assignments, and internal transfer of employees between different countries. Jon told me that Amir, the founder, and he have been working on it and believe that this is a great differentiator and advantage for their employee base in Pakistan. Due to COVID situations, this program is on halt but there have been several examples of employees moving from Pakistan to the US and later to Canada. 

Pakistani tech space is growing tremendously and startups have been raising big financing rounds to attract the right talent and provide them ample opportunities for growth. These startups are built with entrepreneurial DNA and give employees the autonomy to build things, solve problems and learn fast. How is i2c evolving to keep up with the changing work dynamics? Jon has gone through the experience in previous roles in Silicon Valley where for the last 20 years talent has been poached, and retained with the right kind of culture, incentives and growth opportunities. Jon tells me,

“Yes, we understand that the workforce of today want different things. They want quality of life. They want to be paid a premium wage and they want to be able to decide the work that they’re working on. They want to feel like they’re respected and they have equal access throughout the ranks of the organism. And so it’s incumbent upon companies like i2c to embrace that and provide a platform for the workforce to really express what they need.

And we are constantly having a sincere conversation around this internally. How we can change our management style and have effective conversations with employees around career development and career aspiration.”

i2c has 65% of its workforce based in Pakistan and the Pakistan office is reflective of all of the different functions of i2c’s business including product, engineering, security, business, support etc. Naturally, the ongoing hiring involves recruitment for all the departments as well. 

The organization plans to bring the facilities of a silicon valley company for its offices in Lahore, including private offices, sleeping pods, zen rooms, outdoor container offices, with cafes and places to hangout and network with other employees.

As we end the conversation Jon adds that i2c will be a game changer with massive opportunities for growth and financial freedom for anyone who joins its family. 


Unlocking Success: Top 10 Lucrative Business Ideas to Start in the UK for Booming Profits




In today’s dynamic business landscape, the United Kingdom offers a plethora of opportunities for aspiring entrepreneurs looking to start their ventures. From innovative tech startups to traditional service-based businesses, the UK market is ripe for those with the vision and drive to succeed. In this article, we will explore the top 10 businesses to start in the UK for booming profits, providing valuable insights and analysis to help you make informed decisions and embark on a path to entrepreneurial success.

E-commerce and Online Retail:
The rise of e-commerce has revolutionized the way we shop, presenting a lucrative opportunity for entrepreneurs to tap into the growing online retail market. With the convenience of shopping from home and the potential for global reach, starting an e-commerce business in the UK can be a profitable venture.

Technology and Software Development:
The UK is known for its thriving tech scene, making it an ideal environment for tech-savvy entrepreneurs to launch innovative software solutions and technology startups. From mobile apps to SaaS platforms, there is a high demand for tech products and services in the UK market.

Health and Wellness Industry:
With a growing focus on health and wellness, businesses in this sector have seen significant growth in recent years. Starting a health and wellness business in the UK, whether it’s a fitness studio, wellness retreat, or healthy food delivery service, can be a rewarding venture with high-profit potential.

Sustainable and Eco-Friendly Businesses:
As sustainability becomes increasingly important to consumers, eco-friendly businesses are gaining traction in the UK market. From sustainable fashion brands to zero-waste stores, there is a growing demand for environmentally conscious products and services.

Food and Beverage Industry:
The food and beverage industry is a perennial favourite among entrepreneurs, offering a wide range of opportunities from restaurants and cafes to food trucks and catering services. With the diverse culinary landscape in the UK, there is ample room for creativity and innovation in this sector.

Education and E-Learning:
The education sector is ripe for disruption with the rise of e-learning platforms and online tutoring services. Entrepreneurs looking to make an impact in education can explore opportunities to create educational apps, online courses, or tutoring programs tailored to the needs of students in the UK.

Home Services and Maintenance:
With busy lifestyles becoming the norm, there is a growing demand for home services such as cleaning, gardening, and maintenance. Starting a home services business in the UK can be a profitable venture with recurring revenue streams and opportunities for expansion.

Personal Finance and Wealth Management:
As individuals seek to secure their financial futures, businesses offering personal finance advice, wealth management services, and investment opportunities are in high demand. Entrepreneurs with expertise in finance can capitalize on this growing market by providing valuable financial solutions to clients in the UK.

Event Planning and Management:
The events industry is thriving in the UK, with a constant demand for professional event planners and managers who can create memorable experiences for clients. Starting an event planning business can be a rewarding venture for those with a knack for organization and creativity.

Pet Care Services:
Pet ownership is on the rise in the UK, creating opportunities for businesses offering pet care services such as grooming, pet sitting, and dog walking. Entrepreneurs passionate about animals can turn their love for pets into a profitable business by catering to the needs of pet owners across the country.

Always remember that starting a business in the UK can be a rewarding journey filled with opportunities for growth and success. By exploring these top 10 business ideas tailored to the UK market, aspiring entrepreneurs can position themselves for booming profits while making a positive impact on their customers and communities. Whether you’re drawn to e-commerce, technology, health and wellness, or any other sector mentioned above, remember that success often comes from passion, dedication, and strategic planning. Embrace your entrepreneurial spirit, take calculated risks, and embark on your path to prosperity in one of Europe’s most vibrant business landscapes – the United Kingdom.

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AI in the World of Discord: Bridging Virtual Communities



an artist s illustration of artificial intelligence ai this image depicts the process used by text to image diffusion models it was created by linus zoll as part of the visualising ai

In the vast expanse of the internet, virtual communities thrive. From gaming clans to hobbyist forums, these digital spaces connect people across geographical boundaries. At the heart of these communities lies Discord, a platform that has revolutionized online communication.

1. The Rise of Discord: A Brief Overview

Discord, founded in 2015, started as a voice chat app for gamers. However, it quickly evolved into a multifaceted platform that caters to diverse interests. With customizable servers, text channels, voice channels, and bots, Discord became the go-to hub for communities of all kinds.

2. AI-Powered Bots: Enhancing User Experience

Discord bots, powered by artificial intelligence, are pivotal in shaping the user experience. These bots automate tasks, moderate discussions, and even provide entertainment. Let’s explore some popular AI bots:

a. MEE6

MEE6 is a versatile bot that assists server administrators. It can track user activity, assign roles, and even generate custom commands. Its AI-driven moderation features keep conversations civil and respectful.

b. Dyno

Dyno is another powerful bot that automates administrative tasks. From managing invites to creating custom commands, Dyno streamlines server management. Its AI learns from user behavior, adapting its responses over time.

c. Dank Memer

Dank Memer, a humorous bot, adds a touch of levity to Discord servers. It generates memes, quizzes, and even currency systems. Its AI algorithms ensure fresh content and witty responses.

3. AI Worldbuilding: Crafting Immersive Environments

Discord servers often host role-playing games (RPGs) or collaborative storytelling. AI-driven tools aid in worldbuilding:

a. AIDungeon

AIDungeon, powered by OpenAI’s GPT models, generates dynamic narratives. Players input prompts, and the AI constructs intricate storylines. Whether exploring fantasy realms or solving mysteries, AIDungeon sparks creativity.

b. World Anvil

World Anvil assists creators in building detailed fictional worlds. From maps to character profiles, this AI-enhanced platform organizes lore and encourages collaborative storytelling.

4. Challenges and Ethical Considerations

As AI infiltrates Discord, ethical questions arise:

a. Privacy Concerns

How much data should bots collect? Striking a balance between functionality and privacy is crucial.

b. Bias and Fairness

AI algorithms can inadvertently perpetuate biases. Developers must ensure fairness and inclusivity.

c. Authenticity

Can AI-generated content truly replicate human creativity? Striving for authenticity remains a challenge.

5. Conclusion: The Future of AI-Driven Communities

Discord continues to evolve, and AI plays an integral role. As technology advances, we’ll witness even more innovative applications. Whether it’s organizing events, moderating discussions, or crafting fictional worlds, AI is shaping the very fabric of virtual communities.

So next time you join a Discord server, remember that behind the scenes, AI bots are working tirelessly to enhance your experience. The AI world and the Discord universe converge, creating a dynamic space where pixels meet possibilities.

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Startup Launch: The Ultimate Guide for Small Businesses and Entrepreneurs



concentrated female entrepreneur typing on laptop in workplace


Launching a startup is an exciting and challenging experience. It takes a lot of hard work, dedication, and perseverance to succeed. But if you have a great idea and a strong team, anything is possible.

This blog post will provide you with the ultimate guide to startup launch, covering everything from ideation and planning to execution and marketing. We’ll also share some tips and advice from successful entrepreneurs who have been through the process themselves.

Section 1: Validating your Idea

The first step in any startup launch is to validate your idea. This means making sure that there is a real market for your product or service, and that people are willing to pay for it.

There are a few different ways to validate your idea. You can conduct market research, survey potential customers, or even create a landing page and see how many people sign up for your product or service.

Section 2: Developing a Business Plan

Once you’ve validated your idea, it’s time to develop a business plan. This document will outline your business goals, strategies, and financial projections.

A well-written business plan is essential for attracting investors and partners. It will also help you to stay on track and make informed decisions as you grow your business.

Section 3: Securing Funding

One of the biggest challenges facing startups is securing funding. There are a number of different ways to raise money, including bootstrapping, crowdfunding, and venture capital.

The best way to raise money for your startup will depend on your specific industry and business model. But no matter which approach you choose, it’s important to have a solid pitch and a well-written business plan.

Section 4: Building a Team

No startup can succeed without a strong team. When putting together your team, look for people who are passionate about your idea and who have the skills and experience necessary to help you achieve your goals.

It’s also important to create a positive and supportive work environment. Your employees should feel valued and appreciated, and they should be empowered to make decisions and take risks.

Section 5: Developing your Product or Service

Once you have a team in place, you can start developing your product or service. This is where your hard work and dedication will pay off.

It’s important to focus on quality and customer satisfaction. Make sure that your product or service meets the needs of your target market and that it is well-designed and easy to use.

Section 6: Launching your Startup

Once your product or service is ready, it’s time to launch your startup! This is the moment you’ve been working towards, and it’s an exciting time to be alive.

But launching a startup is not without its challenges. There will be setbacks and unexpected challenges along the way. But if you’re persistent and never give up, you’ll be well on your way to success.

Section 7: Marketing your Startup

Once your startup is launched, it’s important to start marketing your product or service. There are a number of different ways to do this, including online marketing, social media marketing, and public relations.

The best marketing strategy for your startup will depend on your specific industry and target market. But no matter which approach you choose, it’s important to be consistent and to track your results.

Section 8: Growing your Startup

Once you’ve started generating sales and acquiring customers, it’s time to start growing your startup. This means expanding your team, increasing your production capacity, and entering new markets.

Growing a startup is not always easy, but it’s an exciting and rewarding experience. By following these tips, you can increase your chances of success.

Section 9: Lessons from Successful Entrepreneurs

Here are a few lessons from successful entrepreneurs who have been through the startup launch process themselves:

  • Focus on your customers. Everything you do should be focused on meeting the needs of your customers.
  • Be persistent. There will be setbacks along the way, but don’t give up.
  • Never stop learning. The business world is constantly changing, so it’s important to stay up-to-date on the latest trends and developments.
  • Build a strong team. Surround yourself with talented and dedicated people who share your vision.
  • Have fun! Starting a business is a challenging but rewarding experience. Enjoy the journey.


Launching a startup is not for the faint of heart. But if you have a great idea and a strong team, anything is possible. By following the tips in this blog post, you can increase your chances of success.

Section 10: Common Startup Mistakes

Here are a few common startup mistakes to avoid:

  • Not validating your idea: Before you launch your startup, make sure that there is a real market for your product or service. Don’t just assume that people will want what you have to offer.
  • Not having a business plan: A business plan is essential for attracting investors and partners, and for staying on track as you grow your business.
  • Not securing enough funding: It’s important to have enough money to cover your startup costs and to give yourself a runway to grow.
  • Not building a strong team: Your team is your most important asset. Make sure to surround yourself with talented and dedicated people who share your vision.
  • Not marketing your startup: Once you’re launched, you need to start marketing your product or service to potential customers.

Section 11: Resources for Startups

Here are a few resources that can help you launch and grow your startup:

  • Small Business Administration (SBA): The SBA offers a variety of resources for small businesses, including loans, grants, and counselling.
  • AngelList: AngelList is a platform that connects startups with angel investors.
  • Y Combinator: Y Combinator is a startup accelerator that provides seed funding and mentorship to startups.
  • 500 Startups: 500 Startups is another startup accelerator that provides seed funding and mentorship.
  • Startup Grind: Startup Grind is a global community of entrepreneurs that provides networking opportunities and educational resources.

Section 12: Launching a Startup During a Recession

Launching a startup during a recession can be challenging, but it’s not impossible. Here are a few tips:

  • Focus on a niche market: Instead of trying to compete with the big players, focus on a less competitive niche market.
  • Offer a unique value proposition: What makes your product or service different from the competition? Make sure that your value proposition is clear and compelling.
  • Be lean and efficient: Don’t waste money on unnecessary expenses. Focus on the essentials and build your business slowly and steadily.
  • Be patient and persistent: It takes time to build a successful business. Don’t expect to become an overnight success.


Launching a startup can be a daunting and challenging experience, but it can also be incredibly rewarding. However, the reality is that many new businesses fail within the first few years, often due to a lack of preparation and planning. To increase your chances of success, it is important to focus on your customers, prioritize their needs, and provide value through your products or services.

Additionally, persistence and a willingness to learn are crucial qualities that can help you navigate the ups and downs of entrepreneurship. Building a strong team that shares your vision and passion can also help you achieve your goals. And most importantly, don’t forget to have fun along the way!

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