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Here are 5 promising investment avenues to consider in Pakistan today

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With the gradual rise of the ‘Generation-Y’, there’s a seismic paradigm shift taking place in the society. This very shift has significantly altered the landscape of the Pakistani business market as well. The new trends and fashions come and go in the blink of an eye, which calls for a tremendously dynamic marketing and development strategy for the businesses to stay afloat.

A lot of this can be attributed to social media and other various digital platforms that influence the audience to catch-on to or reject an offering or an idea in an instant. This has made the business dynamics of the entire world fairly challenging, with Pakistan being no exception.

However, the recent developments in the way we do things, such as dining, shopping, travel, etc. call for the need to maximize efficiency. Smart devices are one of the driving forces behind this emerging need as they practically put every facet of utility in the palm of our hands.

These conveniences have made way for certain businesses to experience exponential growth for many years to come. With that said, let’s have a look at the 5 most promising investment avenues to consider in Pakistan today:

5. App Development

Bearing in mind the fact that smart devices are the ‘be all and end all’ gadgets for us in terms of utility and convenience, it makes perfect sense to invest in designing an app that offers that utility and convenience. The use of smart device apps is outgrowing all other means of information and utility by a significant margin.

It ought to be considered that Pakistan is internationally regarded as an emerging and promising market for IT and software development. A recent article by DW stated that Pakistan has experienced an exponential amount of international investment inflow in the tech sector during the past couple of years.

In 2018, Alibaba Group acquired Daraz for an estimated 200 million dollars, which was perhaps the founding moment of an impending growth in the sector. Likewise, Careem has also been acquired by Uber for an astounding 3.1 billion dollars.

Since then, various app-based startups and pre-established firms have raised a tremendous amount of funds within a couple of years. All of this money inflow has made the tech-based startup ecosystem in Pakistan fairly promising.

The younger generation of professionals in our country is quite proficient in terms of ensuring technical soundness, aesthetic appeal, and user-friendliness of an app. This is why Pakistan happens to be among the more preferred countries when it comes to app development outsourcing.

A large number of tech-based startups, both local and international, have taken the Pakistani business market by storm as of late helping Pakistan gradually emerge in the global tech-based business market as a force to be reckoned with. Hence, it’s safe to say that app development and app-based businesses are here to stay for the foreseeable future and remain a lucrative investment avenue.

4. Blogging

Blogging is perhaps the ultimate modern channel of information, entertainment, education and opinion creation. For the past few years, the Pakistani audience has been very welcoming of bloggers from various arenas such as technology, travel, lifestyle, cooking, and entertainment to name a few.

This can also be attributed to the emergence of ‘everything digital’ dynamic. Whenever we’re looking for an expert opinion or valid information pertaining to popular areas, we can find it with a tap of a finger, written in a concise, concrete and convenient fashion thanks to some of the really good bloggers out there. Accompany those with the ‘Vlogs’ and you get a complete package.

Pakistani blogosphere is still in a formative phase, which implies that there remain many areas to be explored and tapped into. Some of the critical areas such as automotive, environmental, and business journalism etc. are still up for grabs for an aspiring and competent blogger.

To add to the aforementioned bonuses, the government has also started to recognize the importance of blogging in the modern era as there have been talks of offering financial support to the bloggers in a meeting held between Senate Standing Committee on Information Technology and Telecommunication so as to better enable them to portray Pakistan in a positive light.

However, it bears mentioning that opinion sharing and creation arena is a rather sensitive one and makes it important for a blogging platform to add maximum value for the readers in terms of substantiality.

Also, opinionated content is a curse that a lot of content creators suffer from. This is why aspiring bloggers should refrain from opinionating the stories that require more of a deep dive to be told objectively.

If that element is taken care of, blogging is a fairly promising investment avenue that requires a slight bit of patience but can offer huge dividends and a myriad of growth opportunities once it starts to mature.

3. Tour Operation

Thanks to an improved law-and-order situation and the government’s focus, the travel and tourism industry of Pakistan is seeing a remarkable rebirth. The number of travel enthusiasts, both local and foreign, who have been singing praises of Pakistan’s natural beauty and hospitality, has risen dramatically. Due to this, a lot of people have expressed their fondness to explore the country.

Northern areas are the coveted prize for travel enthusiasts in the entire world. During the summer season, thousands of people flock to the north to enjoy the wonderful climate and hospitality. This has resulted in a mushrooming increase in tour operators that organize trips to various locations across the country, especially to the heavenly tourist hotspots in the Kashmir and Gilgit Baltistan regions.

Also looking to cease the opportunity to cash in on this resurgence, are some of the international investors. As per the Chairman Board of Investment, Mr. Zubair Gillani, the Government of Pakistan has invited international investment in the more popular tourist attractions in the northern areas such as Gilgit, Swat, Hazara Region and Galiyat.

This recent resurgence of the tourism industry presents a perfect opportunity for the more enterprising travel enthusiasts to start their own tour operating companies. This is an investment avenue that is likely to aid the owners to reap handsome dividends in a short time, especially with the peak season for tourism being just around the corner.

2. Food & Catering

Food is to most Pakistanis what oxygen is to all life on earth. In an interview with Pak & Gulf Economist, president of Pakistan Food Association, Rafiq Rangoonwala stated it the best when he said, “The World Eats to Live. We Live to Eat.”

Our nation’s love for food can be testified by the astronomical number of food outlets in the country. Also, as per Aurora by Dawn, it is estimated that Pakistanis spend almost 40% of their household income on food products.

Additionally, the packaged food industry is also booming in the country. As per the calculations made by Modor Intelligence for the year 2020 to 2025, the packaged food industry is growing at a Compound Annual Growth Rate of 5.8%.

Be it small dhabas or fine dining restaurants, Pakistanis’ undying love for food turns these outlets into entrepreneurial success in most cases making the food industry a fair choice for a fruitful investment.

1.    Real Estate

Over the past two decades, the real estate industry has taken off on a rapid upward trajectory with no signs of slowing down in sight.

Pakistani Real Estate sector is one of the most prolific in the world that boasts up to $5.8 billion a year in construction, which is an amount that makes up almost 2% of the country’s GDP.

It’s no secret that a lot of people from remote areas come to settle in the big cities to find work or study, hence, with the growing population and the number of migrants, the demand for real estate projects is only likely to rise. This presents an opportunity to invest and create a revenue stream by various means from buying, renting, and reselling of properties.

Some of the more well-rounded real-estate projects such as Bahria Town, Defense Housing Authority, and many other multi-story residential and commercial projects can serve as a perfect investment platform that promises a growing year-on-year Return On Investment (ROI).

This is perhaps the only investment prospect whereby the use of social media for marketing and business development isn’t done on a huge scale. But that should only serve as an opportunity to better project a real estate venture to a massive audience.

Conclusion

As discussed earlier, digital media has the capability to drive almost every single industry there is. In the current era of fast traveling knowledge and quickly changing trends, capitalizing on the digital media platforms while keeping up with the changing trends and tastes is of the utmost importance in order to ensure sustainability.

With that said, as long as all of the aforesaid elements are accounted for, Pakistan is one of the most promising markets to start a healthy revenue stream through one of the above-mentioned investment avenues.

 

Via MonthlyBrands

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Unveiling the Digital Evolution: Web2 vs. Web3 – Understanding the Shift Towards Decentralization and Blockchain

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Introduction:

The transition from Web2 to Web3 marks a significant paradigm shift in the ever-evolving Internet landscape. Web2, characterized by centralized platforms like Facebook and Google, is giving way to Web3, a new era embracing decentralization and blockchain technology. This article delves into the differences between Web2 and Web3, exploring the implications of this digital evolution on our online experiences and interactions.

Understanding Web2:

Web2, the current internet era, is dominated by centralized platforms that control and shape our online activities. Companies like Facebook, Google, and Amazon have established themselves as giants, offering services that rely on centralized servers and databases to function. Users interact with these platforms through interfaces designed and controlled by the companies, giving rise to concerns over data privacy, censorship, and control.

The Rise of Web3:

Web3 represents a departure from the centralized model of Web2, embracing decentralization and blockchain technology. In Web3, users have greater control over their data and digital identities, thanks to decentralized networks that operate without a central authority. Blockchain, the underlying technology powering Web3, enables secure and transparent transactions, smart contracts, and decentralized applications (dApps).

Key Differences Between Web2 and Web3:

Centralization vs. Decentralization:

One of the fundamental distinctions between Web2 and Web3 is the approach to centralization. Web2 relies on centralized servers and platforms controlled by a single entity, while Web3 operates on decentralized networks where power is distributed among participants. This shift towards decentralization in Web3 promotes transparency, security, and user empowerment.

Data Ownership and Privacy:

In Web2, users often surrender their data to centralized platforms, which can lead to privacy concerns and data breaches. Web3, on the other hand, prioritizes data ownership and privacy by leveraging blockchain technology to give users control over their personal information. This shift empowers individuals to manage and monetize their data securely.

Trust and Security:

Centralized platforms in Web2 require users to trust the platform provider with their data and transactions. In Web3, trust is established through decentralized consensus mechanisms, such as blockchain’s immutability and transparency. This enhanced security model in Web3 reduces the risk of fraud, censorship, and manipulation, fostering a more trustworthy digital environment.

Implications of Web3 Adoption:

Decentralized Finance (DeFi):

Web3 has paved the way for decentralized finance (DeFi) applications that offer financial services without intermediaries. DeFi platforms leverage blockchain technology to enable peer-to-peer transactions, lending, borrowing, and trading, revolutionizing the traditional financial sector.

NFTs and Digital Ownership:

Non-fungible tokens (NFTs) have gained popularity in the Web3 space, allowing users to tokenize and trade unique digital assets. From digital art to virtual real estate, NFTs enable creators to establish ownership rights and monetize their creations securely and transparently.

Decentralized Social Networks:

Web3 is fostering the development of decentralized social networks that prioritize user privacy, content ownership, and censorship resistance. These platforms aim to empower users by giving them control over their data and interactions, challenging the centralized model of social media in Web 2.

Conclusion:

The transition from Web2 to Web3 represents a transformative shift in the digital landscape, emphasizing decentralization, blockchain technology, and user empowerment. As we embrace the principles of Web3, we are moving towards a more transparent, secure, and inclusive Internet ecosystem that prioritizes data ownership, privacy, and trust. By understanding the differences between Web2 and Web3, we can navigate this digital evolution with awareness and adaptability, shaping the future of the Internet for generations to come.

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LinkedIn Lays Off 668 Employees Amid Slowing Hiring Activity

Introduction In a move that reflects the broader economic downturn, LinkedIn, the world’s largest professional networking site, announced the layoff of 668 employees across its engineering, talent, and finance teams. This second round of job cuts in 2023 comes as the company faces a slowdown in hiring activity and a decline in advertising revenue. Impact […]

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Introduction

In a move that reflects the broader economic downturn, LinkedIn, the world’s largest professional networking site, announced the layoff of 668 employees across its engineering, talent, and finance teams. This second round of job cuts in 2023 comes as the company faces a slowdown in hiring activity and a decline in advertising revenue.

Impact of Layoffs

The layoffs, affecting more than 3% of LinkedIn’s global workforce, are a significant blow to the company and its employees. The affected individuals will undoubtedly face challenges in finding new employment amidst a tightening job market.

Reasons for Layoffs

Several factors have contributed to LinkedIn’s decision to reduce its workforce. The company cited a slowdown in hiring activity, a decline in advertising revenue, and the need to streamline operations to remain competitive in a challenging economic environment.

Wider Implications

The layoffs at LinkedIn are not an isolated incident. The technology sector, in general, has been experiencing a wave of job cuts as companies grapple with economic uncertainty and shifting market conditions. This trend is likely to continue in the near future, posing challenges for both employers and employees in the tech industry.

LinkedIn’s Response

LinkedIn has acknowledged the impact of the layoffs on its employees and has committed to providing them with severance packages and outplacement services. The company has also expressed its intention to continue investing in its core business and to emerge stronger from this period of economic uncertainty.

Conclusion

The layoffs at LinkedIn serve as a reminder of the volatile nature of the tech industry and the broader economy. While the company faces immediate challenges, it remains optimistic about its long-term prospects and is committed to adapting to the changing landscape.

FAQs

Q: How many employees were laid off by LinkedIn?

A: LinkedIn laid off 668 employees, representing more than 3% of its global workforce.

Q: Which departments were affected by the layoffs?

A: The layoffs primarily impacted LinkedIn’s engineering, talent, and finance teams.

Q: What are the reasons for the layoffs?

A: LinkedIn attributed the layoffs to a slowdown in hiring activity, a decline in advertising revenue, and the need to streamline operations in a challenging economic environment.

Q: How will the layoffs affect the company and its employees?

A: The layoffs will undoubtedly impact LinkedIn’s operations and morale, while the affected employees will face challenges in finding new employment.

Q: What is LinkedIn doing to support the laid-off employees?

A: LinkedIn is providing severance packages and outplacement services to assist the affected employees in their job search.

Q: What are the broader implications of the layoffs in the tech industry?

A: The layoffs at LinkedIn reflect a wider trend of job cuts in the tech sector as companies adapt to economic uncertainty and shifting market conditions.

Q: What is LinkedIn’s outlook for the future?

A: Despite the immediate challenges, LinkedIn remains optimistic about its long-term prospects and is committed to adapting to the changing economic landscape.

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Closure of Microsoft’s Activision Deal Approaches as British Approval Nears

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Introduction

In a groundbreaking move that could reshape the landscape of the gaming industry, Microsoft is closing in on a deal to acquire Activision Blizzard, one of the world’s largest and most influential video game companies. This monumental acquisition has been making headlines worldwide, and the recent signal of approval from Britain has added a significant chapter to the unfolding story.

With an ever-growing appetite for gaming content and an expanding portfolio of successful gaming-related ventures, Microsoft’s acquisition of Activision is poised to be a game-changer. In this blog post, we’ll delve into the details of this historic deal, its potential impact on the gaming industry, and what it means for gamers and investors alike.

The Microsoft-Activision Deal: A Closer Look

Microsoft’s pursuit of Activision Blizzard has been anything but subtle. The tech giant, known for its Windows operating system, Xbox gaming consoles, and cloud services, has been on a mission to bolster its presence in the gaming world. The proposed acquisition of Activision Blizzard, a gaming behemoth responsible for iconic titles like “Call of Duty,” “World of Warcraft,” and “Candy Crush,” represents a significant step towards achieving this goal.

As of my last knowledge update in September 2021, the deal was valued at a staggering $68.7 billion. However, keep in mind that figures might have evolved since then, as such deals tend to be dynamic and subject to regulatory approvals.

The British Regulatory Signal

One of the crucial developments in this ongoing saga was the signal of approval from Britain’s Competition and Markets Authority (CMA). In February 2023, the CMA announced that it had no competition concerns regarding the proposed acquisition. This decision is pivotal, as it indicates a significant step towards the deal’s completion.

The CMA’s approval comes after months of rigorous scrutiny, where they assessed the potential impacts of the merger on competition in the gaming industry. The fact that Britain, a major player in the global gaming market, has signalled approval underscores the deal’s global implications.

Why This Deal Matters

  1. Consolidation of Power: The gaming industry has witnessed a trend of consolidation in recent years, with big players acquiring smaller studios and publishers. Microsoft’s acquisition of Activision Blizzard is arguably the most significant move in this direction, giving them even more control over a vast array of popular gaming franchises.
  2. Content Is King: In today’s gaming landscape, content is king. Microsoft is not just acquiring a company; it’s acquiring a treasure trove of iconic game franchises. “Call of Duty,” “World of Warcraft,” and “Candy Crush” are household names in gaming, and they have the potential to be leveraged across various Microsoft platforms and services.
  3. Expanding the Xbox Ecosystem: Microsoft’s Xbox ecosystem is about more than just gaming consoles; it encompasses PC gaming, cloud gaming via Xbox Cloud Gaming (formerly known as Project xCloud), and Xbox Game Pass. The acquisition of Activision Blizzard adds a plethora of content to this ecosystem, making it even more attractive to gamers.
  4. Competition and Regulatory Scrutiny: The gaming industry is no stranger to regulatory scrutiny. As gaming companies grow in size and influence, concerns about competition, consumer rights, and data privacy become more pronounced. The CMA’s decision to approve the Microsoft Activision deal is a significant marker in the ongoing conversation about regulating the gaming industry.
  5. Impact on Competitors: The Microsoft-Activision deal could have far-reaching consequences for competitors like Sony, Nintendo, and other major gaming studios. It could lead to more exclusive titles for Xbox platforms, potentially tilting the balance in the console wars.

Impact on Gamers

For gamers, this acquisition raises a myriad of questions and possibilities. Here are some key aspects to consider:

  1. Exclusive Titles: Historically, exclusive titles have been a major driver of console sales. With Microsoft’s acquisition of Activision, we could see more iconic franchises becoming Xbox exclusives. This could be a double-edged sword, offering exciting content to Xbox gamers but potentially leaving others in the cold.
  2. Cross-Platform Play: Microsoft has been a proponent of cross-platform play, allowing gamers on different consoles and PCs to play together. This acquisition might further push this agenda, leading to a more interconnected gaming world.
  3. Subscription Services: Microsoft’s Xbox Game Pass, a subscription service that offers access to a vast library of games, could benefit immensely from the addition of Activision’s titles. Gamers may see more blockbuster titles available through this service, providing incredible value for subscribers.
  4. Innovation: With Microsoft’s deep pockets and commitment to innovation, we might see advancements in gaming technology and experiences. Cloud gaming, virtual reality, and augmented reality are all areas that Microsoft has been exploring, and the acquisition of Activision could accelerate these endeavours.
  5. Long-Term Impact: While this deal may lead to exciting developments in the short term, gamers should also consider the long-term effects. How will the industry evolve, and how will this deal shape the gaming landscape for years to come?

Impact on Investors

Investors, too, are closely watching this deal and its potential repercussions. Here are some points to consider:

  1. Stock Market Dynamics: The stock prices of both Microsoft and Activision Blizzard have been affected by news and developments related to this acquisition. Investors need to keep a close eye on market trends and expert analyses to make informed decisions.
  2. Potential for Growth: If the acquisition is successful, Microsoft’s gaming division could experience significant growth. This could be reflected in the company’s stock performance and dividends.
  3. Risks and Uncertainties: Like any major acquisition, this deal comes with risks and uncertainties. Regulatory hurdles, integration challenges, and market dynamics could impact the investment’s success.
  4. Diversification: For investors with holdings in the gaming industry, this acquisition could lead to a more concentrated portfolio. Diversification strategies may need to be adjusted accordingly.
  5. Industry Trends: This deal is a reflection of broader trends in the technology and entertainment industries. Understanding these trends can help investors anticipate future opportunities and challenges.

Conclusion

Microsoft’s imminent acquisition of Activision Blizzard is a game-changing development in the gaming industry. The recent signal of approval from Britain’s CMA is a significant step towards the deal’s completion, but it’s not the end of the story. The impact of this acquisition will reverberate through the gaming world, affecting gamers, investors, competitors, and the industry as a whole.

As the gaming industry continues to evolve, it’s crucial for all stakeholders to stay informed and adapt to the changing landscape. The Microsoft-Activision deal is just one chapter in the ongoing saga of innovation, competition, and creativity that defines the world of gaming. How this story unfolds will be watched with bated breath by millions of gamers and investors worldwide, eager to see what the future holds for their favourite pastime and its key players.

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