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Email Marketing: why and How?



The email marketing now days has been very effective for keeping in touch with the customers or regular buyers of your services or products. The Email marketing gives you more chances for targeting the people or clients who have been frequent buyers or might be interested in your new or much-improved services.

If you ask the question why the email marketing is important? Then , the most simple answer could be that the email marketing is much focused and more client-oriented since your keep your clients updated round the clock and they get the updates from your company regarding new services you have offered or serving a new improved service or internal service notifications such as website Maintenance, Technical Problems or product or service oriented updates.

Now the question arises about the contacts that how much email contacts you have and among them who must be more interested in your offers such as Free offers , discount prices or other similar buyer promotions which rally attract more customers and resulting more perks in your account . The Email marketing builds the strong base for the Startups or small business owners and could play a pivotal role I getting more attention from the prospective buyers from the prospective buyers .

You can use your personal contacts , business contacts , search some online directories of business or such other resources in order to make a massive distribution of your business to the people in the email accounts . Your Email Newsletter could turn to be fully business newsletter within months if you issue it every weekend or Sundays since these are the days when people get free very early and you can draw their attention towards your business products or services of their interest.

For marketing purposes , you must engage a professional designer for designing an email marketing template similar to your website home page along with your company logo so that the readers must recognize your email marketing newsletter that they are the customers of their website and they had expressed their interest in the features or services . Good Email marketing Newsletters always bear the senders email address along with business address so that the users could recognize you as original email not a Spam mail .

It also advisable to suggest readers to white list your email so that your email newsletter should be delivered in the inbox safely rather than going into Spam or junk mail folder which is like dustbin or recycle bin for useless and worthless items . If you have under 100 contacts the you must go for free option until you reach 500 to 1000 then you must upgrade to paid email marketing which gives more option for email delivery and reading reports both in numbers as well as graphic presentation which gives the ideas about the effectiveness of the Email Marketing newsletter and its readership statistics .

For Creating Good and effective newsletter it must have good design along with compelling headlines along attractive subject line so that the opt-in subscribers or contacts may be compelled to read your newsletter after being attracted from its subject since compelling headlines may result more readership than static or simple headline compare the headlines simple : information for startups businesses to succeed and the compelling headline : “Top secrets to boost your Startup Success “ . Since former is just an ordinary text where as the later has more compelling value with the high keywords such as “top” , “secrets” , “boost” and “success” .Therefore , keyword research is necessary.

You can use google ad words tool for keyword traffic or google search engine for putting the headline keywords in search box . This will really help you to find out the most compelling and suitable keywords. Finally , how to find the best free and paid email marketing service to initiate email marketing campaign for border audience and massive distribution . So far as the community has rated the best free email marketing software is Email Marketing Professional 2.0 which 100% Free to use .

The best free email marketing service for basic services are . The is yet another email marketing service which gives you chance to send email newsletters up to 1000 subscribers for Free . When you cross 1000 limit then they also offer some cheapest and lowest packages as per your budget. Many fellow bloggers prefer for email marketing or newsletter distribution since aweber offers most cost-effective package for paid email marketing . Whereas Icontact is also considered the best email marketing service by many marketers due to its award winning features and reliability for delivery of messages , followed by constant contact and benchmark email services .

All you have to do just to look into your pocket and choose the right option matching your budget and enjoy the smooth email marketing campaign and boost your sales and keep on sharing updates with the subscribers .

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Closure of Microsoft’s Activision Deal Approaches as British Approval Nears




In a groundbreaking move that could reshape the landscape of the gaming industry, Microsoft is closing in on a deal to acquire Activision Blizzard, one of the world’s largest and most influential video game companies. This monumental acquisition has been making headlines worldwide, and the recent signal of approval from Britain has added a significant chapter to the unfolding story.

With an ever-growing appetite for gaming content and an expanding portfolio of successful gaming-related ventures, Microsoft’s acquisition of Activision is poised to be a game-changer. In this blog post, we’ll delve into the details of this historic deal, its potential impact on the gaming industry, and what it means for gamers and investors alike.

The Microsoft-Activision Deal: A Closer Look

Microsoft’s pursuit of Activision Blizzard has been anything but subtle. The tech giant, known for its Windows operating system, Xbox gaming consoles, and cloud services, has been on a mission to bolster its presence in the gaming world. The proposed acquisition of Activision Blizzard, a gaming behemoth responsible for iconic titles like “Call of Duty,” “World of Warcraft,” and “Candy Crush,” represents a significant step towards achieving this goal.

As of my last knowledge update in September 2021, the deal was valued at a staggering $68.7 billion. However, keep in mind that figures might have evolved since then, as such deals tend to be dynamic and subject to regulatory approvals.

The British Regulatory Signal

One of the crucial developments in this ongoing saga was the signal of approval from Britain’s Competition and Markets Authority (CMA). In February 2023, the CMA announced that it had no competition concerns regarding the proposed acquisition. This decision is pivotal, as it indicates a significant step towards the deal’s completion.

The CMA’s approval comes after months of rigorous scrutiny, where they assessed the potential impacts of the merger on competition in the gaming industry. The fact that Britain, a major player in the global gaming market, has signalled approval underscores the deal’s global implications.

Why This Deal Matters

  1. Consolidation of Power: The gaming industry has witnessed a trend of consolidation in recent years, with big players acquiring smaller studios and publishers. Microsoft’s acquisition of Activision Blizzard is arguably the most significant move in this direction, giving them even more control over a vast array of popular gaming franchises.
  2. Content Is King: In today’s gaming landscape, content is king. Microsoft is not just acquiring a company; it’s acquiring a treasure trove of iconic game franchises. “Call of Duty,” “World of Warcraft,” and “Candy Crush” are household names in gaming, and they have the potential to be leveraged across various Microsoft platforms and services.
  3. Expanding the Xbox Ecosystem: Microsoft’s Xbox ecosystem is about more than just gaming consoles; it encompasses PC gaming, cloud gaming via Xbox Cloud Gaming (formerly known as Project xCloud), and Xbox Game Pass. The acquisition of Activision Blizzard adds a plethora of content to this ecosystem, making it even more attractive to gamers.
  4. Competition and Regulatory Scrutiny: The gaming industry is no stranger to regulatory scrutiny. As gaming companies grow in size and influence, concerns about competition, consumer rights, and data privacy become more pronounced. The CMA’s decision to approve the Microsoft Activision deal is a significant marker in the ongoing conversation about regulating the gaming industry.
  5. Impact on Competitors: The Microsoft-Activision deal could have far-reaching consequences for competitors like Sony, Nintendo, and other major gaming studios. It could lead to more exclusive titles for Xbox platforms, potentially tilting the balance in the console wars.

Impact on Gamers

For gamers, this acquisition raises a myriad of questions and possibilities. Here are some key aspects to consider:

  1. Exclusive Titles: Historically, exclusive titles have been a major driver of console sales. With Microsoft’s acquisition of Activision, we could see more iconic franchises becoming Xbox exclusives. This could be a double-edged sword, offering exciting content to Xbox gamers but potentially leaving others in the cold.
  2. Cross-Platform Play: Microsoft has been a proponent of cross-platform play, allowing gamers on different consoles and PCs to play together. This acquisition might further push this agenda, leading to a more interconnected gaming world.
  3. Subscription Services: Microsoft’s Xbox Game Pass, a subscription service that offers access to a vast library of games, could benefit immensely from the addition of Activision’s titles. Gamers may see more blockbuster titles available through this service, providing incredible value for subscribers.
  4. Innovation: With Microsoft’s deep pockets and commitment to innovation, we might see advancements in gaming technology and experiences. Cloud gaming, virtual reality, and augmented reality are all areas that Microsoft has been exploring, and the acquisition of Activision could accelerate these endeavours.
  5. Long-Term Impact: While this deal may lead to exciting developments in the short term, gamers should also consider the long-term effects. How will the industry evolve, and how will this deal shape the gaming landscape for years to come?

Impact on Investors

Investors, too, are closely watching this deal and its potential repercussions. Here are some points to consider:

  1. Stock Market Dynamics: The stock prices of both Microsoft and Activision Blizzard have been affected by news and developments related to this acquisition. Investors need to keep a close eye on market trends and expert analyses to make informed decisions.
  2. Potential for Growth: If the acquisition is successful, Microsoft’s gaming division could experience significant growth. This could be reflected in the company’s stock performance and dividends.
  3. Risks and Uncertainties: Like any major acquisition, this deal comes with risks and uncertainties. Regulatory hurdles, integration challenges, and market dynamics could impact the investment’s success.
  4. Diversification: For investors with holdings in the gaming industry, this acquisition could lead to a more concentrated portfolio. Diversification strategies may need to be adjusted accordingly.
  5. Industry Trends: This deal is a reflection of broader trends in the technology and entertainment industries. Understanding these trends can help investors anticipate future opportunities and challenges.


Microsoft’s imminent acquisition of Activision Blizzard is a game-changing development in the gaming industry. The recent signal of approval from Britain’s CMA is a significant step towards the deal’s completion, but it’s not the end of the story. The impact of this acquisition will reverberate through the gaming world, affecting gamers, investors, competitors, and the industry as a whole.

As the gaming industry continues to evolve, it’s crucial for all stakeholders to stay informed and adapt to the changing landscape. The Microsoft-Activision deal is just one chapter in the ongoing saga of innovation, competition, and creativity that defines the world of gaming. How this story unfolds will be watched with bated breath by millions of gamers and investors worldwide, eager to see what the future holds for their favourite pastime and its key players.

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Abu Dhabi Throws a Surprise Challenger into the AI Race



an artist s illustration of artificial intelligence ai this image depicts how ai could adapt to an infinite amount of uses it was created by nidia dias as part of the visualising ai pr


In the fast-paced world of artificial intelligence (AI), where Silicon Valley has long been the epicentre of innovation, a new contender has emerged from the Middle East to challenge the status quo. Abu Dhabi, the capital of the United Arab Emirates, has thrown a surprise challenger into the AI race, making significant strides in research, development, and investment in this transformative technology. This blog post explores how Abu Dhabi is positioning itself as a formidable player in the global AI landscape, and the implications of this unexpected development.

1. The Rise of Abu Dhabi in AI

Abu Dhabi, known for its opulent skyline and thriving oil industry, has been steadily diversifying its economy over the past decade. As part of its ambitious Vision 2030 plan, the Emirate has set its sights on becoming a global technology and innovation hub, and AI is central to this vision.

2. Investments in AI Infrastructure

One of the key reasons behind Abu Dhabi’s rapid rise in AI is its substantial investments in infrastructure. The establishment of world-class research centres and innovation hubs, such as the Abu Dhabi AI Institute (ADAI), has created an ecosystem conducive to AI development. These institutions collaborate with global AI leaders and attract top talent from around the world.

3. Strategic Partnerships

Abu Dhabi has also formed strategic partnerships with leading AI companies and organizations. These collaborations enable knowledge sharing and provide access to cutting-edge AI technologies. Notable partnerships include agreements with Google’s DeepMind and OpenAI, facilitating joint research projects and talent exchange programs.

4.AI Research and Development

Abu Dhabi’s commitment to AI goes beyond mere infrastructure and partnerships. The Emirate has actively engaged in groundbreaking research and development projects, contributing to AI advancements on a global scale.

5.Focus on Ethical AI

In a time when ethical concerns around AI are gaining prominence, Abu Dhabi has taken a proactive stance. The ADAI, in collaboration with international experts, is actively researching ethical AI frameworks, ensuring that AI technologies developed in the region align with global standards and values.

6.AI Applications

Abu Dhabi is also exploring diverse applications of AI across various sectors. From healthcare and finance to transportation and energy, AI is being integrated into existing industries to enhance efficiency and productivity. For example, AI-powered predictive maintenance in the oil and gas sector has significantly reduced downtime and maintenance costs.

7.AI in Government and Public Services

What sets Abu Dhabi apart is its integration of AI into government services and public infrastructure, leading to tangible benefits for its citizens and residents.

8. Smart City Initiatives

The Emirate’s Smart City initiatives leverage AI to enhance urban planning, transportation, and public safety. From traffic management systems that optimize traffic flow to AI-powered surveillance for enhanced security, Abu Dhabi is creating a safer and more efficient urban environment.

9. Healthcare Transformation

Abu Dhabi’s healthcare sector has witnessed a significant transformation through AI. The integration of AI in diagnosis and treatment planning has not only improved patient outcomes but also reduced healthcare costs. AI-driven telemedicine platforms are providing convenient and accessible healthcare services to the population.

10.AI Education and Talent Development

To fuel its AI ambitions, Abu Dhabi is heavily investing in education and talent development.

11. World-Class Universities

Abu Dhabi is home to several world-class universities, such as New York University Abu Dhabi and Khalifa University, which offer cutting-edge AI programs. These institutions attract top talent and produce graduates well-equipped to contribute to the AI field.

12. International Collaboration

Abu Dhabi’s AI institutes actively collaborate with leading global institutions to facilitate knowledge exchange and skill development. This collaboration extends to organizing international AI conferences, workshops, and hackathons, which foster innovation and creativity.

13.The Economic Impact of Abu Dhabi’s AI Push

Abu Dhabi’s AI initiatives are not only about technological advancement but also about economic diversification and sustainability.

14. Economic Diversification

Historically reliant on oil revenues, Abu Dhabi is proactively diversifying its economy. AI-driven industries, including technology startups and research-driven enterprises, are emerging as significant contributors to the Emirate’s GDP.

15. Job Creation

The AI sector in Abu Dhabi is creating a multitude of job opportunities for both Emiratis and expatriates. From AI researchers and data scientists to software engineers and AI ethics experts, there is a growing demand for talent in various AI-related roles.

16. Challenges and Future Prospects

Despite its rapid progress, Abu Dhabi faces several challenges on its AI journey.

17. Global Competition

Abu Dhabi’s entrance into the AI race means it competes with established players like the United States, China, and Europe. Maintaining competitiveness in this highly dynamic field will require sustained investments and innovation.

18. Ethical Concerns

As AI technologies continue to advance, ethical considerations become increasingly important. Abu Dhabi must navigate complex ethical questions and ensure that AI development adheres to global standards.


Abu Dhabi’s surprise emergence as a challenger in the global AI race is a testament to its commitment to innovation, economic diversification, and sustainable development. Through investments in infrastructure, research, and talent development, the Emirate has rapidly positioned itself as a significant player in the AI landscape. While challenges lie ahead, Abu Dhabi’s dedication to ethical AI and its strategic approach to partnerships and collaborations make it a formidable contender in shaping the future of artificial intelligence. As the AI race continues to evolve, Abu Dhabi’s contributions are sure to play a pivotal role in shaping the industry’s trajectory.

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Startups Update: 10 Biggest IT Startups of Pakistan




In recent years, Pakistan has experienced a remarkable transformation in its information technology (IT) sector, positioning itself as a global contender. With a dynamic and rapidly evolving startup ecosystem, the country has become a hub of innovation, attracting investors and entrepreneurs from all around the world. Pakistani startups have been at the forefront of technological advancements, disrupting traditional industries and solving unique challenges. Their innovative solutions and digital services have not only addressed local needs but also gained recognition globally. In this comprehensive article, we will explore the 10 biggest IT startups in Pakistan, highlighting their success stories, their impact on the economy, and their role in shaping the country’s thriving IT landscape.

1. Careem

photo of green bicycles parked

Careem, founded in 2012, began as a ride-hailing service and quickly became one of Pakistan’s largest startups. It offered a much-needed solution for affordable and convenient transportation through a user-friendly mobile app. Careem’s success was so immense that it caught the attention of global ride-hailing giant Uber, which acquired the company in 2019. This acquisition marked a significant milestone for Pakistan’s startup ecosystem, placing Careem in the coveted tech unicorn club.

2. Daraz

Daraz, founded in 2012, is Pakistan’s largest e-commerce platform. It provides a vast range of products, including electronics, clothing, home appliances, and much more. By streamlining the online shopping experience and offering reliable customer service, Daraz has gained the trust of millions of Pakistanis. Furthermore, its secure payment methods have alleviated concerns about online transactions, contributing to the growth of e-commerce in the country.

3., founded in 2006, has transformed the real estate industry in Pakistan. It serves as the leading property portal, connecting buyers, sellers, and renters on a single platform. revolutionized property search and made it easily accessible to anyone with an internet connection. With its vast database of property listings, interactive maps, and a user-friendly interface, has become the go-to source for property-related matters in Pakistan.

4., launched in 2007, holds the distinction of being Pakistan’s first online job portal. It has played a pivotal role in bridging the gap between job seekers and employers, connecting talent with opportunities across diverse industries. By providing a simplified and efficient job search platform, has empowered thousands of individuals in their quest for meaningful employment. Today, it stands as a testament to the potential of tech-powered job marketplaces in emerging economies.

5. KeepTruckin

KeepTruckin, founded in 2013, has emerged as a leader in fleet management and electronic logging devices (ELDs) for the transportation industry. Its comprehensive platform offers solutions for managing and tracking trucking fleets, ensuring compliance with transportation regulations. KeepTruckin’s innovative technology has not only transformed how fleets operate but has also improved safety standards. Its rapid growth as a Pakistani IT startup has earned it a reputation as one of the fastest-growing companies in the industry.

6. Systems Limited

Systems Limited, established in 1977, is one of the oldest and largest IT consulting and business process outsourcing companies in Pakistan. With decades of experience, Systems Limited has played a significant role in the development and growth of the country’s IT industry. The company provides a wide range of services, including software development, technology infrastructure management, and business automation solutions. Its global presence and successful execution of complex projects have solidified its position as a leading IT services provider.

7. Patari

Patari, launched in 2015, is Pakistan’s premier music streaming platform. It offers a vast collection of local and international music, promoting emerging artists and connecting them with a wider audience. The platform has not only enabled music enthusiasts to discover new talent but has also contributed to the growth of the music industry in Pakistan. Patari’s dedication to supporting local artists and its user-friendly interface have made it a favorite among music lovers in the country.

8., established in 2016, has revolutionized the way Pakistanis plan their travel. As the largest online travel portal in the country, it offers a comprehensive solution for booking flights, hotels, and holiday packages. has made travel arrangements more accessible and affordable for individuals and families by providing a user-friendly platform with competitive prices. It has become the go-to platform for millions of Pakistanis looking to embark on their dream vacations or business trips.

9. Maro Tandoors

Maro Tandoors, founded in 2010, represents the success of a Pakistani IT startup in the manufacturing sector. The company specializes in the manufacturing of traditional clay ovens used for baking bread, known as tandoors. Maro Tandoors’ high-quality products and innovative designs have garnered attention not only within Pakistan but also in international markets. Its success story is an inspiration for aspiring entrepreneurs looking to make their mark in the manufacturing industry.

10. AirLift

AirLift, established in 2019, has introduced a modern approach to public transportation in Pakistan. It offers affordable and comfortable bus services in major cities, aiming to revolutionize the way people commute on a daily basis. With a user-friendly mobile app, AirLift has made it convenient for passengers to book buses, track their locations, and plan their journeys seamlessly. The startup’s commitment to improving the public transportation experience has gained it a loyal customer base.


These 10 remarkable IT startups have not only revolutionized their respective industries but have also played a pivotal role in driving the growth of Pakistan’s startup ecosystem. Through their innovative solutions and disruptive technologies, these startups have not only transformed business models but have also created numerous job opportunities, fostering economic development. With their relentless commitment to excellence and the ability to adapt to the changing market dynamics, these startups have demonstrated the immense potential of Pakistan’s IT sector. By nurturing and supporting the entrepreneurial spirit, Pakistan can position itself as a global hub for technological innovation and pave the way for a prosperous and thriving startup culture.

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